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Research article

First published 2025-6

Marketing Transformative Event Experiences: Archetypes for Positive Change

Krzysztof Celuch, Barbara Neuhofer, Ivana Rihova

Journal of Hospitality & Tourism Research

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Research article

First published 2015-6

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)

Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence [...]

Journal of Macromarketing

Open access

Research article

First published 2025-4

Transformative Marketing Education: Drivers,Outcomes,and Research Agenda

V. Kumar, Bharath Rajan, Vivek Garg

Journal of Marketing Education

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Research article

First published 1999-10

The Economics of Energy Market Transformation Programs

Richard Duke, Daniel M. Kammen

The Energy Journal

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Research article

First published 2004-12

Globalization,Transformation,and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

Clifford J. Shultz, Don R. Rahtz, Mark Speece

Journal of Macromarketing

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Research article

First published 2013-2

Extending the Use of Market Orientation: Transforming a Charity into a Business

Paul Chad

Australasian Marketing Journal

Open access

Research article

First published 2024-4

Career transformations: How career guidance counselling understands the labour market

Tom Boland

Irish Journal of Sociology

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Research article

First published 2005-9

Formulating Effective National Strategies for Market Transformation

Ping Gao, Kalle Lyytinen

Journal of Information Technology

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Research article

First published 2024-6

How and under what conditions does a transformational manager stimulate the company’s market orientation? The case of Senegalese SMEs

David Gotteland, Maguette Teuw Diao

Recherche et Applications en Marketing (English Edition)

Free access

Research article

First published 2024-1

Transformation and development strategy of digital publishing marketing based on big data and fuzzy control algorithm

Qifeng Liu, Lei Guo

Journal of Computational Methods in Sciences and Engineering

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