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Retricted access

Research article

First published 1973-7

Lawlike Generalizations and Marketing Theory

Shelby D. Hunt

Journal of Marketing

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Research article

First published 2021-12

Something old,something new: Enabled theory building in qualitative marketing research

Pierre-Yann Dolbec, Eileen Fischer, Robin Canniford

Marketing Theory

Retricted access

Research article

First published 2011-3

The Theory of Monopolistic Competition,Marketing’s Intellectual History,and the Product Differentiation Versus Market Segmentation Controversy

Shelby D. Hunt

Journal of Macromarketing

Open access

Research article

First published 2025-05

Effects of digital marketing on departmental choice and awareness in higher education

Seong-Won Eum

International Journal of Engineering Business Management

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Other

First published 2010-6

Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking among College Students

Tavis J. Glassman, Robert E. Braun

Social Marketing Quarterly

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Research article

First published 1994-12

Macroeconomic change: information and knowledge

Tim Hayward, Judith E. Broady

Journal of Information Science

Retricted access

Research article

First published 2022-6

Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures

Natalia Vila-Lopez, Ines-Kuster Boluda, Jose Trinidad Marin-Aguilar

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2016-11

An Interview with Philip Mirowski

Scott Lash, Bogdan Dragos

Theory,Culture & Society

Open access

Research article

First published 2023-9

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Beatriz Casais

Social Marketing Quarterly

Free access

Research article

First published 2007-06

Stark and Finke or Durkheim on Conversion and (Re-)Affiliation: An Outline of a Structural Functionalist Rebuttal to Stark and Finke

Durk Hak

Social Compass

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