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Research article

First published 2012-07

Systemic Risk in Energy Derivative Markets: A Graph-Theory Analysis

Delphine Lautier, Franck Raynaud

The Energy Journal

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Research article

First published 1994-06

Chaos Theory and the Dynamics of Marketing Systems

Brynn Hibbert, Ian F. Wilkinson

Journal of the Academy of Marketing Science

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Research article

First published 1983-12

The Application of General Systems Theory to an Analysis of Marketing Systems

Grahame R. Dowling

Journal of Macromarketing

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Research article

First published 2024-6

Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era

Alpaslan Kelleci

Journal of Macromarketing

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Research article

First published 1981-9

General Living Systems Theory and Marketing: A Framework for Analysis

R. Eric Reidenbach, Terence A. Oliva

Journal of Marketing

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Research article

First published 2018-4

Toward a General Theory of Regulatory Arbitrage: A Marketing Systems Perspective

Alexei Gloukhovtsev, John W. Schouten, Pekka Mattila

Journal of Public Policy & Marketing

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Article commentary

First published 2016-8

There is More to Marketing: An Encore to Layton's Ring Cycle and the Compelling Case for Marketing Systems Theory,Research and Management *

Clifford J. Shultz

Australasian Marketing Journal

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Research article

First published 2023-9

A Theory of Product-Form Strategy: When to Market Know-How,Components,or Systems?

Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman [...]

Journal of Marketing

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Research article

First published 2017-12

Macro-Social Marketing Research

Ann-Marie Kennedy

Journal of Macromarketing

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Research article

First published 2006-12

Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora

John D. Mittelstaedt, William E. Kilbourne, Robert A. Mittelstaedt

Journal of Macromarketing

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