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Select article: Getting Marketers to Invest in Firm-Specific Capital

Retricted access

Research article

First published 2007-1

Getting Marketers to Invest in Firm-Specific Capital

David A. Griffith, Robert F. Lusch

Journal of Marketing

Select article: Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

Retricted access

Research article

First published 2003-5

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

Aksel I. Rokkan, Jan B. Heide, Kenneth H. Wathne

Journal of Marketing Research

Select article: An Assessment of CAD—A Personality Instrument Developed Specifically for Marketing Research

Retricted access

Research article

First published 1979-2

An Assessment of CAD—A Personality Instrument Developed Specifically for Marketing Research

Jon P. Noerager

Journal of Marketing Research

Select article: Do Country-Specific Skills Lead to Improved Labor Market Positions?

Retricted access

Research article

First published 2001-05

Do Country-Specific Skills Lead to Improved Labor Market Positions?

ANN-ZOFIE E. DUVANDER

Work and Occupations

Select article: Marketing Strategy and the Structure of Aggregate,Segment-specific,and Differential Preferences

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Research article

First published 1984-01

Marketing Strategy and the Structure of Aggregate,Segment-specific,and Differential Preferences

Morris B. Holbrook, Douglas V. Holloway

Journal of Marketing

Select article: Market Share Instability and Market Concentration: A Sport/Discipline-Specific Study of the Summer Olympic Games 1992–2020

Open access

Research article

First published 2024-4

Market Share Instability and Market Concentration: A Sport/Discipline-Specific Study of the Summer Olympic Games 1992–2020

Jinming Zheng, Taeyeon Oh, Geoff Dickson [...]

Sage Open

Select article: The Moderating Effect of Market-Specific Factors on the Return Predictability of Investor Sentiment

Open access

Research article

First published 2022-7

The Moderating Effect of Market-Specific Factors on the Return Predictability of Investor Sentiment

Ngoc Bao Vuong, Yoshihisa Suzuki

Sage Open

Select article: The use of need-based segmentation for developing segment-specific direct marketing strategies

Retricted access

Research article

First published 1997-8

The use of need-based segmentation for developing segment-specific direct marketing strategies

James W. Peltier, John A. Schribrowsky

Journal of Interactive Marketing

Select article: The use of need-based segmentation for developing segment-specific direct marketing strategies

Retricted access

Research article

First published 1992-8

The use of need-based segmentation for developing segment-specific direct marketing strategies

James W. Peltier, John A. Schribrowsky

Journal of Interactive Marketing

Select article: Relationship Between Sex-Specific Labor Market Performance and Breastfeeding Prevalence

Retricted access

Research article

First published 2024-5

Relationship Between Sex-Specific Labor Market Performance and Breastfeeding Prevalence

Francisco Beltran-Silva, Nicardo McInnis

Journal of Human Lactation

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