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Research article

First published 1997-2

Modeling merchandise returns in direct marketing

James D. Hess, Glenn E. Mayhew

Journal of Interactive Marketing

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Research article

First published 2016-12

Risk–Return Relationship in BRIC Equity Markets: Evidence from Markov Regime Switching Model with Time-varying Transition Probabilities

Amanjot Singh, Manjit Singh

Metamorphosis: A Journal of Management Research

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Research article

First published 1983-4

A Margin-Return Model for Strategic Market Planning

Jagdish N. Sheth, Gary L. Frazier

Journal of Marketing

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Review article

First published 1992-7

Stationarity Tests of the Market Model for Security Returns

Giovanni Barone-Adesi, Prem P. Talwar

Journal of Accounting,Auditing & Finance

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Research article

First published 2010-10

Application of Fama and French Three Factor Model and Stock Return Behavior in Indian Capital Market

Kiran Mehta, Ramesh Chander

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2018-3

Do Demerger Announcements Impact Shareholders Wealth? An Empirical Analysis Using Event Study

P. A. Padmanabhan

Vision: The Journal of Business Perspective

Open access

Research article

First published 2015-12

Anomalous Price Behaviour around Open Market Stock Repurchase Announcements in India

Chanchal Chatterjee, Paromita Dutta

Vikalpa: The Journal for Decision Makers

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Research article

First published 2010-7

Forecasting Stock Market Volatility of Bse-30 Index Using Garch Models

P. Srinivasan, P. Ibrahim

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2009-1

Product Innovations,Advertising,and Stock Returns

Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso [...]

Journal of Marketing

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Research article

First published 2023-6

Stock Return Synchronicity and Profitability: Evidence from India

R. L. N. Murthy, Hardeep Singh Mundi

Paradigm: A Management Research Journal

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