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Articles (432)

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1-10 of 432 results for market research history

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Select article: Seeing the Bigger Picture: Why Market Research History Matters?

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Research article

First published 2022-3

Seeing the Bigger Picture: Why Market Research History Matters?

Robert Crawford

International Journal of Market Research

Select article: Historical Research in Marketing

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Research article

First published 1980-9

Historical Research in Marketing

Ronald Savitt

Journal of Marketing

Select article: Making the case for context: Creating value from market research history

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Research article

First published 2019-11

Making the case for context: Creating value from market research history

Daniel Nunan, Anca C Yallop

International Journal of Market Research

Select article: Historical Research in Marketing: Retrospect and Prospect

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Research article

First published 1990-09

Historical Research in Marketing: Retrospect and Prospect

D.G. Brian Jones, David D. Monieson

Journal of the Academy of Marketing Science

Select article: The turn to historical approaches in marketing research

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Editorial

First published 2026-3

The turn to historical approaches in marketing research

Damien Chaney, Géraldine Michel

Recherche et Applications en Marketing (English Edition)

Select article: An Analysis of Research Methods in Leading Sport Marketing Journals: A Call for Historical Research

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Research article

First published 2023-3

An Analysis of Research Methods in Leading Sport Marketing Journals: A Call for Historical Research

Dylan Williams, Patrick Tutka, Chad Seifried

Sport Marketing Quarterly

Select article: Fads in Market Research: A Reality or Just a Distortion of Remembered History Due to Telescoping and Salience Effects? - A Reply to Humphrey Taylor

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Research article

First published 2009

Fads in Market Research: A Reality or Just a Distortion of Remembered History Due to Telescoping and Salience Effects? - A Reply to Humphrey Taylor

Clive Boddy

International Journal of Market Research

Select article: Abstracts of the 13th Conference on Historical Analysis & Research in Marketing (CHARM): Marketing History at the Center

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Other

First published 2008-03

Abstracts of the 13th Conference on Historical Analysis & Research in Marketing (CHARM): Marketing History at the Center

Journal of Macromarketing

Select article: 11th Conference on Historical Analysis & Research in Marketing (CHARM) Abstracts: The Romance of Marketing History

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Other

First published 2003-12

11th Conference on Historical Analysis & Research in Marketing (CHARM) Abstracts: The Romance of Marketing History

Terrence Witkowski, Diana Twede, Eric H. Shaw

Journal of Macromarketing

Select article: Tenth Conference on Historical Analysis and Research in Marketing (CHARM) Abstracts: Milestones in Marketing History

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Other

First published 2001-12

Tenth Conference on Historical Analysis and Research in Marketing (CHARM) Abstracts: Milestones in Marketing History

D. G. Brian Jones, Ellen Gartrell, Terrence Witkowski

Journal of Macromarketing

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