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Research article

First published 2019-1

Rethinking the market research curriculum

Daniel Nunan, MariaLaura Di Domenico

International Journal of Market Research

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Research article

First published 2020-1

The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research

Robert Cluley, William Green, Richard Owen

International Journal of Market Research

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Research article

First published 2022-3

Seeing the Bigger Picture: Why Market Research History Matters?

Robert Crawford

International Journal of Market Research

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Research article

First published 2021-12

Updating the Marketing Research Course to Prepare the Marketing Generalist

Brooke Reavey, Debra Zahay, Al Rosenbloom

Journal of Marketing Education

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Research article

First published 2007-09

Market research aggregation

David Gudgin

Business Information Review

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Research article

First published 2016-5

Retail Marketing: A Novel Research Agenda

Andrew G. Parsons, Ellie Descatoires

Australasian Marketing Journal

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Research article

First published 2019-10

Pepper Place Farmers’ Market and the Need for Research and Strategy

Reynolds Anderson, Matthew Sheffield, Joie C. Smith [...]

Entrepreneurship Education and Pedagogy

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Research article

First published 2017-9

Research in marketing ethics: Continuing and emerging themes

Patrick E Murphy

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2015-9

Looking back and moving forwards: An agenda for social marketing research

Sharyn Rundle-Thiele

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2019-5

Marketing research education in the Big Data era

Leo Paas

International Journal of Market Research

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