This article discusses both longstanding and emergent research themes in marketing ethics. It begins with a section on definitions and moves to an examination of research on: consumer ethics, product issues, pricing questions, channels challenges, and two emerging trends having to do with advertising and promotion. A latter part of the article provides a number of suggestions for junior scholars in conducting research on topics in marketing ethics. It concludes with a few thoughts on teaching marketing ethics and a mention of privacy as an area of growing ethical concern in marketing.
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