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1-10 of 514 results for market potential estimation

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Select article: Exploring the potential of market-available connected vehicle data in border crossing time estimation

Open access

Research article

First published 2024-3

Exploring the potential of market-available connected vehicle data in border crossing time estimation

Ehsan Jalilifar, Xiao Li, Michael Martin [...]

Transactions in Urban Data,Science,and Technology

Select article: Estimating the Market Potential of a Floating Population

Retricted access

Research article

First published 1954-7

Estimating the Market Potential of a Floating Population

Reinhold P. Wolff

Journal of Marketing

Select article: A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information

Retricted access

Research article

First published 1996-5

A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information

Daniel S. Putler, Kirthi Kalyanam, James S. Hodges

Journal of Marketing Research

Select article: HIV RNA and HIV DNA in Peripheral Blood Mononuclear Cells Are Consistent Markers for Estimating Viral Load in Patients Undergoing Long-Term Potent Treatment

Retricted access

Research article

First published 2000-12

HIV RNA and HIV DNA in Peripheral Blood Mononuclear Cells Are Consistent Markers for Estimating Viral Load in Patients Undergoing Long-Term Potent Treatment

Marianne Burgard, Jacques Izopet, Béatrice Dumon [...]

AIDS Research and Human Retroviruses

Select article: Marketing Mix Decisions for New Products

Retricted access

Research article

First published 1964-2

Marketing Mix Decisions for New Products

Philip Kotler

Journal of Marketing Research

Select article: ABC Smart Coffee Maker: A Young Techno Start-Up

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Research article

First published 2022-3

ABC Smart Coffee Maker: A Young Techno Start-Up

Nittaya Wongtada

Asian Journal of Management Cases

Select article: Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression

Retricted access

Research article

First published 1977-11

Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression

Vijay Mahajan, Arun K. Jain, Michel Bergier

Journal of Marketing Research

Select article: Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach

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Research article

First published 1974-8

Parameter Estimation for a Multiplicative Competitive Interaction Model—Least Squares Approach

Masao Nakanishi, Lee G. Cooper

Journal of Marketing Research

Select article: Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

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Research article

First published 1978-5

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Alvin J. Silk, Glen L. Urban

Journal of Marketing Research

Select article: The Application of Geometric Programming to Marketing Problems

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Research article

First published 1985-01

The Application of Geometric Programming to Marketing Problems

Marcel Corstjens, Peter Doyle

Journal of Marketing

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