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Research article

First published 2004-08

Selling Principles: Influencing Principles of Marketing Students’ Perceptions of and Attitudes toward Marketing as a Discipline

John P. Camey, Janice K. Williams

Journal of Marketing Education

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Research article

First published 2020-7

Market Orientation,Service Quality Perception,and Customer Satisfaction: The Role of Market-sensing Capabilities

Emmanuel A. Amangala, Andy Fred Wali

Business Perspectives and Research

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Research article

First published 2011-7

Egyptian hotel marketing managers’ perceptions of the Internet’s impact on marketing

Mohamed Essawy

Tourism and Hospitality Research

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Research article

First published 2024-6

An Empirical Study on Customer Perception Towards Digital  Marketing in the Banking Sector

Nishita Pruthi, Rohit Bansal

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2004-7

Perceptions of Marketing Journals by Senior Academics in Australia and New Zealand

Gillian Sullivan Mort, Janet R. McColl-Kennedy, Geoffrey Kiel [...]

Australasian Marketing Journal

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Research article

First published 2005-08

An Update of Marketing Student Perceptions of Learning Activities: Structure,Preferences,and Effectiveness

Gary L. Karns

Journal of Marketing Education

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Research article

First published 2017-11

Perceptions of Women Investors in Relation to Stock Market

Neeraj Maini

Management and Labour Studies

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Research article

First published 2000-10

A Study of the Perceptions of the Labour Market by Human Resource Managers in the UK Hotel Industry: A Cognitive Approach

Julie Gore, Michael Riley

Tourism and Hospitality Research

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Research article

First published 2021-8

Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

Christopher D. Hopkins, O. C. Ferrell, Linda Ferrell [...]

Journal of Marketing Education

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Research article

First published 1986-07

Applying Marketing Techniques to Improve Students' Perceptions of Marketing

William D. Danko, Charles M. Schaninger

Journal of Management Education

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