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Research article

First published 2008-6

Antecedents of Market Orientation: A Cross-Cultural Comparison

Malte Brettel, Andreas Engelen, Florian Heinemann [...]

Journal of International Marketing

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Research article

First published 2003-8

Pilot Study Comparing Market Orientation Culture of Businesses and Schools of Business

Harry A. Harmon, Robert L. Webster, Kevin L. Hammond

Psychological Reports

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Research article

First published 2000-11

A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

Christian Homburg, Christian Pflesser

Journal of Marketing Research

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Research article

First published 2006-10

Creating a Market Orientation: A Longitudinal,Multifirm,Grounded Analysis of Cultural Transformation

Gary F. Gebhardt, Gregory S. Carpenter, John F. Sherry

Journal of Marketing

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Research article

First published 2005-4

Comparing Market Orientation Culture of Businesses and Schools of Business: An Extension and Refinement

Robert L. Webster, Kevin L. Hammond, Harry A. Harmon

Psychological Reports

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Research article

First published 1999-12

Executive Insights: Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms

Rohit Deshpandé, John U. Farley

Journal of International Marketing

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Research article

First published 2017-3

From ‘no cultural policy’ to ‘centralised market orientation’: The political economy of Hong Kong cultural policy (1997–2015)

Louis Ho

Global Media and China

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Research article

First published 2017-5

Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy

Tania Bucic, Liem Viet Ngo, Ashish Sinha

Australian Journal of Management

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Research article

First published 2008-03

A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice

O.C. Ferrell, Linda Ferrell

Journal of Macromarketing

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Research article

First published 2013-12

From the Odyssey to the Iliad: Stratagems and practical skills in market-oriented ethnography

Philippe Robert-Demontrond, Anne Joyeau, Vanessa Beaudouin [...]

Recherche et Applications en Marketing (English Edition)

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