Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025-6

The Impact of Social Media Marketing on Consumers’ Buying Decisions in the Restaurant Industry: Mediating Role of Trustworthiness

Most. Tahura Pervin, Md. Rahat Khan

Jindal Management Journal

Retricted access

Research article

First published 2026-2

Innovation capabilities and market performance in the Zimbabwean telecommunications industry: The mediating role of individual activity

William Makumbe, Florence Tapfuma

The International Journal of Entrepreneurship and Innovation

Retricted access

Research article

First published 2014-1

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

Manjit S. Yadav, Paul A. Pavlou

Journal of Marketing

Open access

Research article

First published 2023-6

A Change of Tune: The Democratization of Market Mediation and Crossover Production in the U.S. Commercial Music Industry

Yuan Shi

Administrative Science Quarterly

Retricted access

Research article

First published 2013-5

A Market Mediation Strategy: How Social Movements Seek to Change Firms’ Practices by Promoting New Principles of Product Valuation

Sophie Dubuisson-Quellier

Organization Studies

Retricted access

Research article

First published 2012-5

The Effects of Market Orientation,Technological Opportunism,and E-Business Adoption on Performance: A Moderated Mediation Analysis

Ranjit Voola, Gian Casimir, Jamie Carlson [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2025-12

Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude

Kajul Bharti, Richa Agarwal, Akshay Kumar Satsangi

Jindal Management Journal

Retricted access

Research article

First published 2015-12

Analysing moderated mediation effects: Marketing applications

Sylvie Borau, Assâad El Akremi, Leila Elgaaied-Gambier [...]

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2022-3

Timing Market Entry: The Mediation Effect of Market Potential

Towhidul Islam, Nigel Meade, Ashish Sood

Journal of International Marketing

Retricted access

Research article

First published 2023

Subjective Knowledge,Perceived Ability,Motivation,and Age: A Mediated Moderation Model of Antecedents of Stock Market Investors’ Information Search

Asim Mitra, Soma Sur

Global Business Review

Search results