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Articles (1286)

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1-10 of 1286 results for market logic

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Select article: Adopting a service logic for marketing

Retricted access

Research article

First published 2006-09

Adopting a service logic for marketing

Christian Grönroos

Marketing Theory

Select article: The Service-Dominant Logic of Marketing: A Logical and Evidential Case for Multiple Logics?

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Research article

First published 2007-6

The Service-Dominant Logic of Marketing: A Logical and Evidential Case for Multiple Logics?

Richard W. Brookes

Australasian Marketing Journal

Select article: Towards a service-dominant place marketing logic

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Other

First published 2009-12

Towards a service-dominant place marketing logic

Gary Warnaby

Marketing Theory

Select article: Critical marketing studies: logical empiricism,‘critical performativity’ and marketing practice

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Other

First published 2010-6

Critical marketing studies: logical empiricism,‘critical performativity’ and marketing practice

Mark Tadajewski

Marketing Theory

Select article: Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

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Research article

First published 2015-3

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Burçak Ertimur, Gokcen Coskuner-Balli

Journal of Marketing

Select article: Moral market compliance: How a logic of activism is used to ‘fem wash’ market violence against women in the user-generated pornography market

Open access

Research article

First published 2025-9

Moral market compliance: How a logic of activism is used to ‘fem wash’ market violence against women in the user-generated pornography market

Laura McVey, Lauren Gurrieri, Meagan Tyler

Marketing Theory

Select article: On marketing theory and service-dominant logic: Connecting some dots

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Other

First published 2011-3

On marketing theory and service-dominant logic: Connecting some dots

Stephen L. Vargo

Marketing Theory

Select article: Some Philosophical Problems for Service-Dominant Logic in Marketing

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Research article

First published 2012-8

Some Philosophical Problems for Service-Dominant Logic in Marketing

Malcolm Wright, Deborah Russell

Australasian Marketing Journal

Select article: Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage

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Research article

First published 2024-6

Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage

Mine Üçok Hughes, Diane M. Martin, Gokcen Coskuner-Balli

Journal of Macromarketing

Select article: Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy

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Research article

First published 2020-10

Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy

Mark Peterson, Robert W. Godby

Journal of Public Policy & Marketing

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