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Research article

First published 2016-11

Mismatch or misunderstanding? Calculation and qualculation among economists and consumers in their framings of the electricity market

Margrethe Aune, Åsne Lund Godbolt, Knut H Sørensen

Acta Sociologica

Open access

Research article

First published 2022-6

PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market

Christian H. Koch, Sofia Ulver

Journal of Macromarketing

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Research article

First published 2018-1

An Experimental Examination of Framing Effects on Consumer Response to Cause Marketing Campaigns

Sunitha T.R., Manoj Edward

IIM Kozhikode Society & Management Review

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Research article

First published 2021-11

Message framing effects on food consumption: A social marketing perspective

Nitika Garg, Rahul Govind, Anish Nagpal

Australian Journal of Management

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Other

First published 2008-06

Death of a metaphor: reviewing the `marketing as relationships' frame

Lisa O'Malley, Maurice Patterson, Helen Kelly-Holmes

Marketing Theory

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Research article

First published 2023-12

Does Time Frame of IPO Proceeds Predict Survival of Firms? Evidence from the Malaysian Market

Siti Sarah Alyasa-Gan, Norliza Che-Yahya, Rand Kwong Yew Low

Journal of Emerging Market Finance

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Research article

First published 2025

Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

Catherine Cheung, Hanqun Song

Journal of Vacation Marketing

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Research article

First published 2018-10

Market Failures and Market Framings: Can a market be transformed from the inside?

Susi Geiger, Nicole Gross

Organization Studies

Open access

Research article

First published 2026-3

Reducing consumer level food waste through message framing: A systematic review and social marketing interventions

Melissa Zulu, Asphat Muposhi

Waste Management & Research: The Journal for a Sustainable Circular Economy

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Research article

First published 2009-8

Statistical modeling in a wider frame: A marketing primer

Igor Mandel

Model Assisted Statistics and Applications

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