Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2008

Reasons for Market Evolution and Budgeting Implications

Fang Wang, Xiao-Ping (Steven) Zhang

Journal of Marketing

Restricted accessResearch articleFirst published March 29, 2013

Leonidas Sandoval Junior

Algorithmic Finance

Restricted accessResearch articleFirst published March, 2025

Alpaslan Kelleci

Journal of Macromarketing

Open accessResearch articleFirst published November, 2022

Pierre-Yann Dolbec, Zeynep Arsel, Aya Aboelenien

Journal of Marketing

Restricted accessResearch articleFirst published May, 2000

Pierre Berthon, Morris B. Holbrook, James M. Hulbert

Journal of Interactive Marketing

Restricted accessResearch articleFirst published December, 2008

Tatiana Mitrova

Energy & Environment

Restricted accessResearch articleFirst published January, 1988

Ronald A. Fullerton

Journal of Marketing

Restricted accessResearch articleFirst published March, 2018

Nicholas Burton, Kevin Snyder, Steve McKelvey

Sport Marketing Quarterly

Restricted accessResearch articleFirst published December, 2017

Samantha N. N. Cross, Robert L. Harrison, Mary C. Gilly

Journal of Macromarketing

Restricted accessResearch articleFirst published June, 2019

Sinead Duane, Christine Domegan

Marketing Theory