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Articles (2051)

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1-10 of 2051 results for market differentiation

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Select article: The Theory of Monopolistic Competition,Marketing’s Intellectual History,and the Product Differentiation Versus Market Segmentation Controversy

Retricted access

Research article

First published 2011-3

The Theory of Monopolistic Competition,Marketing’s Intellectual History,and the Product Differentiation Versus Market Segmentation Controversy

Shelby D. Hunt

Journal of Macromarketing

Select article: Probabilistic selling in vertically differentiated markets: The role of substitution

Open access

Research article

First published 2022-11

Probabilistic selling in vertically differentiated markets: The role of substitution

Ying He, Huaxia Rui

Production and Operations Management

Select article: The Role of Trust Indicators in a Digital Platform: A Differentiated Goods Approach in an Airbnb Market

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Research article

First published 2022-5

The Role of Trust Indicators in a Digital Platform: A Differentiated Goods Approach in an Airbnb Market

Aliza Fleischer, Eyal Ert, Ziv Bar-Nahum

Journal of Travel Research

Select article: Strategic Trade Policy in Asymmetric Markets: The Role of Product Differentiation and Free Trade Agreements

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Research article

First published 2026

Strategic Trade Policy in Asymmetric Markets: The Role of Product Differentiation and Free Trade Agreements

Arsalan Ahmed

Foreign Trade Review

Select article: Marketing Strategy and Differential Advantage

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Research article

First published 1983-4

Marketing Strategy and Differential Advantage

Victor J. Cook

Journal of Marketing

Select article: Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching

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Research article

First published 2024-4

Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching

Christine Moorman, Alina Sorescu, Nader T. Tavassoli

Journal of Marketing Research

Select article: A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases

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Research article

First published 1992-9

A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases

George R. Milne

Journal of Public Policy & Marketing

Select article: Market Segmentation,Product Differentiation,and Marketing Strategy

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Research article

First published 1987-4

Market Segmentation,Product Differentiation,and Marketing Strategy

Peter R. Dickson, James L Ginter

Journal of Marketing

Select article: Univariate Classification of Differentiated International Markets

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Research article

First published 1993-3

Univariate Classification of Differentiated International Markets

D M Hanink, R G Cromley

Environment and Planning A: Economy and Space

Select article: “Marketing Strategy and Differential Advantage”: A Comment

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Research article

First published 1985-3

“Marketing Strategy and Differential Advantage”: A Comment

Amitava Chattopadhyay, Prakash Nedungadi, Dipankar Chakravarti

Journal of Marketing

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