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Articles (551)

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1-10 of 551 results for market configurations

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Select article: Configurations of Marketing and Sales: A Taxonomy

Retricted access

Research article

First published 2008-3

Configurations of Marketing and Sales: A Taxonomy

Christian Homburg, Ove Jensen, Harley Krohmer

Journal of Marketing

Select article: The configuration of actors in market practice

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Other

First published 2008-03

The configuration of actors in market practice

Per Andersson, Katarina Aspenberg, Hans Kjellberg

Marketing Theory

Select article: Configural Advantage in Global Markets

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Research article

First published 2000-3

Configural Advantage in Global Markets

C. Samuel Craig, Susan P. Douglas

Journal of International Marketing

Select article: A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

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Research article

First published 2003-1

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

Douglas W. Vorhies, Neil A. Morgan

Journal of Marketing

Select article: Corporate Entrepreneurship as Resource Capital Configuration in Emerging Market Firms

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Research article

First published 2008-1

Corporate Entrepreneurship as Resource Capital Configuration in Emerging Market Firms

Daphne W. Yiu, Chung–Ming Lau

Entrepreneurship Theory and Practice

Select article: The social configuration of labour market divides: An analysis of Germany,Belgium and Italy

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Research article

First published 2020-6

The social configuration of labour market divides: An analysis of Germany,Belgium and Italy

Nadja Doerflinger, Valeria Pulignano, Martin Lukac

European Journal of Industrial Relations

Select article: Research on Configurations for Marketing Performance of Science and Technology Enterprises in China Based on the TOE Framework

Open access

Research article

First published 2024-10

Research on Configurations for Marketing Performance of Science and Technology Enterprises in China Based on the TOE Framework

Jianing Zhang, Jianhong Fan, Xianghong Yan

Sage Open

Select article: Determining optimal marketing mix configurations: An integration of opinion-oriented language and necessary condition analysis

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Research article

First published 2025

Determining optimal marketing mix configurations: An integration of opinion-oriented language and necessary condition analysis

Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul

Journal of Vacation Marketing

Select article: On the nature of markets and their practices

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Other

First published 2007-06

On the nature of markets and their practices

Hans Kjellberg, Claes-Fredrik Helgesson

Marketing Theory

Select article: What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

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Research article

First published 2016-5

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Johanna Frösén, Jukka Luoma, Matti Jaakkola [...]

Journal of Marketing

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