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1-10 of 511 results for market categorization

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Select article: A Review of Market Categorization Research: An Evolutionary Framework Across Perspectives and Stages

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Review article

First published 2025

A Review of Market Categorization Research: An Evolutionary Framework Across Perspectives and Stages

Eduardo Meléndez, Matthew S. Wood, Chad Navis

Journal of Management

Select article: Constructions,Claims,Resonance,Reflexivity: Language and Market Categorization

Open access

Review article

First published 2020-10

Constructions,Claims,Resonance,Reflexivity: Language and Market Categorization

Nina Granqvist, Marjo Siltaoja

Organization Theory

Select article: Capturing the complexity of audiovisual consumption through the top-down categorization of its platforms: Experimental evidence for a scientific,marketing and political agenda

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Research article

First published 2025-12

Capturing the complexity of audiovisual consumption through the top-down categorization of its platforms: Experimental evidence for a scientific,marketing and political agenda

Julien Bouillé, Amélie Bellion

Recherche et Applications en Marketing (English Edition)

Select article: Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence

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Research article

First published 2017-1

Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence

Rodolphe Durand, Mukti Khaire

Journal of Management

Select article: A Clustering Method for Categorical Data in Tourism Market Segmentation Research

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Research article

First published 2001-05

A Clustering Method for Categorical Data in Tourism Market Segmentation Research

George Arimond, Abdulaziz Elfessi

Journal of Travel Research

Select article: Problem Formulation and Categorization: An Empirical Study of Marketing Problems in an Organization

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Research article

First published 2005-5

Problem Formulation and Categorization: An Empirical Study of Marketing Problems in an Organization

S. R. Singhvi, Rajat Gera

Management and Labour Studies

Select article: Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research

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Research article

First published 1986-8

Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research

Donna L. Hoffman, George R. Franke

Journal of Marketing Research

Select article: How market conditions affect new ventures’ propensity to engage in category spanning

Open access

Research article

First published 2024-8

How market conditions affect new ventures’ propensity to engage in category spanning

Jan Goldenstein, Michael Hunoldt, Simon Oertel

Strategic Organization

Select article: Goal-Based Categorization: Dynamic Classification in the Display Advertising Industry

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Research article

First published 2020-7

Goal-Based Categorization: Dynamic Classification in the Display Advertising Industry

Vern L. Glaser, Mariam Krikorian Atkinson, Peer C. Fiss

Organization Studies

Select article: Market Simulation By Product Category

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Research article

First published 1983-06

Market Simulation By Product Category

Conway L. Lackman

Simulation & Gaming

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