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Retricted access

Research article

First published 2015-9

Looking back and moving forwards: An agenda for social marketing research

Sharyn Rundle-Thiele

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2015-11

Strengthening Social Marketing Research: Harnessing “Insight” through Ethnography

Linda Brennan, Marie-Louise Fry, Josephine Previte

Australasian Marketing Journal

Retricted access

Research article

First published 2019-7

Social Media Marketing of Qualitative Research: Blurring Commerce and Community

Mitchell Allen

Qualitative Inquiry

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Research article

First published 2022-3

How MRS ′ Journal has Contributed to the Development of Market and Social Research

Peter R. Mouncey

International Journal of Market Research

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Research article

First published 2016-11

A Thematic Exploration of Digital,Social Media,and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Cait Lamberton, Andrew T. Stephen

Journal of Marketing

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Research article

First published 2019-11

Industry Assessment of the Contribution of Patient Support Programs,Market Research Programs,and Social Media to Patient Safety

Jeremy Jokinen, Dominique Bertin, Bruce Donzanti [...]

Therapeutic Innovation & Regulatory Science

Open access

Research article

First published 2024-4

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Sally Laurie, Kathleen Mortimer, Matthew Holtz [...]

Journal of Marketing Education

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Research article

First published 2015-9

Social marketing research trends in consumer psychology

Cornelia (Connie) Pechmann

Recherche et Applications en Marketing (English Edition)

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Other

First published 2010-12

The Opportunities and Challenges of School-Based Research for Social Marketers

Kathleen Kelly, Cornelia Pechmann, Ellen Thomas Reibling

Social Marketing Quarterly

Retricted access

Research article

First published 2017-9

Leximancer Software as a Research Tool for Social Marketers

Brian J. Biroscak, Jenny E. Scott, James H. Lindenberger [...]

Social Marketing Quarterly

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