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Research article

First published 2019-1

Moral,Wasteful,Frugal,or Thrifty? Identifying Consumer Identities to Understand and Manage Pro-Environmental Behavior

Birgitta Gatersleben, Niamh Murtagh, Megan Cherry [...]

Environment and Behavior

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Research article

First published 2015-4

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Johannes D. Hattula, Walter Herzog, Darren W. Dahl [...]

Journal of Marketing Research

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Research article

First published 2016-12

Market offers and the construction of a stigmatised identity: Insights from the case of motor-disabled persons

Jean-Philippe Nau, Christian Derbaix, Géraldine Thevenot

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2013-3

Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes

Woo Jin Choi, Karen Page Winterich

Journal of Marketing

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Research article

First published 2026-3

When less is more: Exploring the role of silence in consumers’ identity work

Noémie Dehling

Marketing Theory

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Research article

First published 2007-7

Brand Identities: A Framework for Successful Branding

Phani Tej Adidam

Paradigm: A Management Research Journal

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Research article

First published 2019-5

How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

Zhiyong Yang, Sijie Sun, Ashok K. Lalwani [...]

Journal of Marketing

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Research article

First published 2016

Using Greimas' Semiotics in Ethnic Consumer Research

Virginie Silhouette-Dercourt, Christel de Lassus

International Journal of Market Research

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Research article

First published 2017-2

Products as Affective Modifiers of Identities

Daniel B. Shank, Rohan Lulham

Sociological Perspectives

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Research article

First published 2008-5

Beyond trial: Consumer assimilation of electronic channels

Devon S. Johnson

Journal of Interactive Marketing

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