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Articles (57)

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1-10 of 57 results for macromarketing ethics

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Select article: A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice

Retricted access

Research article

First published 2008-03

A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice

O.C. Ferrell, Linda Ferrell

Journal of Macromarketing

Select article: Marketing Ethics,Macromarketing,and the Managerial Perspective Reconsidered

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Research article

First published 1994-12

Marketing Ethics,Macromarketing,and the Managerial Perspective Reconsidered

John Priddle

Journal of Macromarketing

Select article: A Bayesian Network Analysis of Ethical Behavior

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Research article

First published 2016-3

A Bayesian Network Analysis of Ethical Behavior

Ahmet Ekici, Sule Onsel Ekici

Journal of Macromarketing

Select article: Equity and Ethical Environmental Influences on Regulated Business-to-Consumer Exchange

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Research article

First published 2013-12

Equity and Ethical Environmental Influences on Regulated Business-to-Consumer Exchange

Brent L. Baker, William C. Lesch

Journal of Macromarketing

Select article: Hyper Norms

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Review article

First published 2011-9

Hyper Norms

Gene R. Laczniak, Ann-Marie Kennedy

Journal of Macromarketing

Select article: Macromarketing,the Indispensable Discipline

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Introduction

First published 2021-3

Macromarketing,the Indispensable Discipline

Clifford J. Shultz, William L. Wilkie

Journal of Macromarketing

Select article: Socially Responsible Marketing (SRM): Broader,Deeper,and Ever Greater

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Research article

First published 2022-12

Socially Responsible Marketing (SRM): Broader,Deeper,and Ever Greater

Gene Laczniak, Clifford Shultz

Journal of Macromarketing

Select article: A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics

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Other

First published 2021-6

A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics

Haseeb A. Shabbir, Michael R. Hyman, Alena Kostyk

Journal of Macromarketing

Select article: Assessing Perceptions of the Integrative Justice Model Propositions

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Research article

First published 2016-3

Assessing Perceptions of the Integrative Justice Model Propositions

Tina M. Facca-Miess, Nicholas J. C. Santos

Journal of Macromarketing

Select article: Walk the Talk: The Boohoo Case Study

Open access

Research article

First published 2023-6

Walk the Talk: The Boohoo Case Study

Mona Nassar, Tara Goddard, Regine Freeman

Journal of Macromarketing

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