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1-7 of 7 results for macromarketing curricula

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Research article

First published 2024-3

Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension

Kelley Cours Anderson, Louis J. Zmich, Breanne A. Mertz [...]

Journal of Macromarketing

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Other

First published 2008-06

An Introduction to the Invited Commentaries on Macromarketing Education

Scott K. Radford, David M. Hunt

Journal of Macromarketing

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Research article

First published 2022-12

Using Macromarketing to Teach Business Sustainability

Journal of Marketing Education

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Research article

First published 2025-12

The Ripple Effect of Macromarketing Education: Examining Student Knowledge,Concern,Behavior,and Value Perception

Anastasia Thyroff, William E. Kilbourne, Molly I. Rapert [...]

Journal of Macromarketing

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Research article

First published 2008-06

Marketing,Society,and Government: Reflections on an Undergraduate Elective

Scott K. Radford, David M. Hunt

Journal of Macromarketing

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Research article

First published 2015-12

Experiential Learning Projects

Scott K. Radford, David M. Hunt, Deborah Andrus

Journal of Macromarketing

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Research article

First published 2024-12

Autoethnography as Pedagogical Strategy to Understand Subsistence Consumers

Sujit Raghunathrao Jagadale

Journal of Macromarketing