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Articles (21)

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1-10 of 21 results for macro-market category

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Select article: The cultural underpinnings of platformization: How social movement organizations helped form the category of the sharing economy

Free access

Research article

First published 2024-3

The cultural underpinnings of platformization: How social movement organizations helped form the category of the sharing economy

Domen Bajde, Maja Golf-Papez, Barbara Culiberg

Marketing Theory

Select article: Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

Open access

Research article

First published 2021-12

Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

Johnny Boghossian, Robert J. David

Administrative Science Quarterly

Select article: Consumption Choices at the Macro Level

Retricted access

Research article

First published 1982-12

Consumption Choices at the Macro Level

A. Fuat Firat, Nikhilesh Dholakia

Journal of Macromarketing

Select article: Emergence of Market Orders: Audience Interaction and Vanguard Influence

Retricted access

Research article

First published 2014-5

Emergence of Market Orders: Audience Interaction and Vanguard Influence

Özgecan Koçak, Michael T. Hannan, Greta Hsu

Organization Studies

Select article: The social configuration of labour market divides: An analysis of Germany,Belgium and Italy

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Research article

First published 2020-6

The social configuration of labour market divides: An analysis of Germany,Belgium and Italy

Nadja Doerflinger, Valeria Pulignano, Martin Lukac

European Journal of Industrial Relations

Select article: Reviews and Communications: A Note From the Book Review Editor

Retricted access

Review article

First published 1991-10

Reviews and Communications: A Note From the Book Review Editor

Nikhilesh Dholakia

Journal of Macromarketing

Select article: Ethical Implications of Target Market Selection

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Research article

First published 1997-12

Ethical Implications of Target Market Selection

Terri L. Rittenburg, Madhavan Parthasarathy

Journal of Macromarketing

Select article: Contesting the Global Consumption Ethos: Reterritorialization of Rock in Turkey

Retricted access

Research article

First published 2010-9

Contesting the Global Consumption Ethos: Reterritorialization of Rock in Turkey

E. Taçlı Yazıcıoğlu

Journal of Macromarketing

Select article: Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context

Retricted access

Research article

First published 2024

Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context

Saurabh Upadhyay, Nikhita Tuli, Harish Kumar

Australasian Marketing Journal

Select article: Japanese Teens as Producers of Street Fashion

Retricted access

Research article

First published 2006-09

Japanese Teens as Producers of Street Fashion

Yuniya Kawamura

Current Sociology

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