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1-7 of 7 results for mégamarketing

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First published 2021-6

Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power

Philip Kotler, Hermawan Kartajaya, Abdullah Alaydrus

Journal of Macromarketing

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Research article

First published 2010-3

Megamarketing: The Creation of Markets as a Social Process

Ashlee Humphreys

Journal of Marketing

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Research article

First published 2014-6

A neo-institutional analytic grid for extending marketing to institutional dimensions

Damien Chaney, Karim Ben Slimane

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2014-4

La grille d’analyse néo-institutionnelle au bénéfice de l’élargissement du marketing à des dimensions institutionnelles

Damien Chaney, Karim Ben Slimane

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2018-12

“Migrants Are Splendid Types”

Jayne Krisjanous, Djavlonbek Kadirov

Journal of Macromarketing

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First published 1985-10

International Business Travel,A New Megamarket. Robert Cleverdon. The Economist Intelligence Unit,40 Duke Street,London W1M 5DG,United Kingdom. 1985. 208 pp

Journal of Travel Research

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Research article

First published 2005-05

Service Product Configurations in Electronic Business-to-Consumer Operations

Gregory R. Heim, Kingshuk K. Sinha

Journal of Service Research