Ce travail a pour objectif de présenter trois apports de la théorie néo-institutionnelle au marketing : (1) considérer la consommation comme une institution, (2) appréhender les actions de positionnement à deux niveaux de légitimité, le produit et la catégorie de produits et (3) étudier les stratégies d’influence et de transformation des marchés par les entreprises au travers du concept de mégamarketing.
AlgesheimerRDholakiaUMHerrmannA (2005) The social influence of brand community: evidence from European car clubs. Journal of Marketing69(3): 19–34.
2.
ArnoldSJ.KozinetsRVHandelmanJM (2001) Hometown ideology and retailer legitimation: the institutional semiotics of Wal-Mart flyers. Journal of Retailing77(2): 243–271.
3.
ArnouldEJThompsonCJ (2005) Consumer Culture Theory (CCT): twenty years of research. Journal of Consumer Research31(4): 868–882.
4.
BarleySRTolbertPS (1997) Institutionalization and structuration: studying the links between action and institution. Organization Studies18(1): 93–117.
5.
BartleyT (2007) Institutional emergence in an era of globalization: the rise of transnational private regulation of labor and environmental conditions. American Journal of Sociology113(2): 297–351.
6.
BenfordRDSnowDA (2000) Framing processes and social movements: an overview and assessment. Annual Review of Sociology26(1): 611–639.
7.
Ben SlimaneK (2012) Retourner sa veste, toujours du bon côté: travail institutionnel discursif dans le déploiement de la télévision numérique terrestre en France. M@n@gement15(2): 146–179.
8.
BergerTLuckmannT (1967) La construction sociale de la réalité. Paris: Armand Colin.
9.
BertrandiasLVernetteE (2012) Que valent les communications interpersonnelles? Calibrage interpersonnel des connaissances et sélection des sources de conseil. Recherche et Applications en Marketing27(1): 33–57.
10.
BlancAHuaultI (à paraître) Against the digital revolution? Institutional maintenance and artefacts within the French recorded music industry. Technological Forecasting and Social Change.
11.
BourdieuP (1972) Esquisse d’une théorie de la pratique: précédé de trois études d’ethnologie Kabyle. Paris: Droz.
12.
BuzzellRD (1999) Market functions and market evolution. Journal of Marketing63(4): 61–63.
13.
ChaneyDMarshallR (2013) Social legitimacy versus distinctiveness: mapping the place of consumers in the mental representations of managers in an institutionalized environment. Journal of Business Research66(9): 1550–1558.
14.
ClemensESCookJM (1999) Politics and institutionalism: explaining durability and change. Annual Review of Sociology25(1): 441–466.
15.
ConnellyBKetchenDSlaterS (2011) Toward a ‘theoretical toolbox’ for sustainability research in marketing. Journal of the Academy of Marketing Science39(1): 86–100.
16.
CoronnaDM (1993) Add public policy to marketing portfolio. Public Relations Journal49(9): 12.
17.
CovaBDalliD (2009) Working consumers: the next step in marketing theory?Marketing Theory9(3): 315–339.
18.
DacinMTMunirKTraceyP (2010) Formal dining at Cambridge colleges: linking ritual performance and institutional maintenance. Academy of Management Journal53(6): 1393–1418.
19.
DeephouseDL (1999) To be different, or to be the same? It’s a question (and theory) of strategic balance. Strategic Management Journal20(2): 147–166.
20.
DelacourHLecaB (2011) Grandeur et décadence du Salon de Paris: une étude du processus de désinstitutionnalisation d’un événement configurateur de champ dans les activités culturelles. M@n@gement14(1): 47–78.
21.
DemilBLecaBNaccacheP (2001) Le temps de la stratégie: ‘L’institution temporelle’, moyen de coordination. Revue Française de GestionJanvier-Février: 83–94.
22.
DiMaggioP (1988) Interest and agency in institutional theory. In Zucker LG (éd.)Institutional patterns and organizations: Culture and environment. Cambridge, MA: Ballinger Publishing Co/Harper & Row Publishers, Inc., 3–21.
23.
DiMaggioP (1997) Culture and cognition. Annual Review of Sociology23(1): 263.
24.
DiMaggioPJPowellWW (1983) The Iron Cage revisited: institutional isomorphism and collective rationality in organizational fields. American Sociological Review48(2): 147–160.
25.
FligsteinN (1985) The spread of the multidivisional form among large firms, 1919–1979. American Sociological Review50(3): 377–391.
26.
FligsteinN (2001) Social skill and the theory of fields. Sociological Theory19(2): 105–125.
27.
GarudRJainSKumaraswamyA (2002) Institutional entrepreneurship in the sponsorship of common technological standards : the case of Sun Microsystems and Java. Academy of Management Journal45(1): 196–214.
28.
GreenwoodROliverCSahlin-AnderssonKSuddabyR (2008) Introduction. In GreenwoodROliverCSuddabyRSahlin-AnderssonK (éd.) The Hand Book of Organizational Institutionalism, London: SAGE, 1–46.
29.
GreenwoodRSuddabyR (2006) Institutional entrepreneurship in mature fields: the big five accounting firms. Academy of Management Journal49(1): 27–48.
30.
HandelmanJMArnoldSJ (1999) The role of marketing actions with a social dimension: appeals to the institutional environment. Journal of Marketing63(3): 33–48.
31.
HardyCMaguireS (2008) Institutional entrepreneurship. In GreenwoodR (éd.) The SAGE Handbook of Organizational Institutionalism. London: SAGE, 198–217.
32.
HargadonABDouglasY (2001) When innovations meet institutions: Edison and the design of the electric light. Administrative Science Quarterly46(3): 476–501.
33.
HensmansM (2003) Social movement organizations: a metaphor for strategic actors in institutional fields. Organization Studies24(3): 355–381.
34.
HoffmanAJ (1999) Institutional evolution and change: environmentalism and the U.S. chemical industry. Academy of Management Journal42(4): 351–371.
35.
HultG (2011) Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories. Journal of the Academy of Marketing Science39(4): 509–536.
36.
HumphreysA (2010a) Megamarketing: the creation of markets as a social process. Journal of Marketing74(2): 1–19.
37.
HumphreysA (2010b) Semiotic structure and the legitimation of consumption practices: the case of casino gambling. Journal of Consumer Research37(3): 490–510.
38.
JeppersonRL (1991) Institutions, institutional effects and institutionalism. In PowellWWDiMaggioP (éd.) The New Institutionalism in Organisation Analysis. Chicago, IL: University of Chicago Press, 143–164.
39.
KetchenDHultGT (2011) Marketing and organization theory: opportunities for synergy. Journal of the Academy of Marketing Science39: 481–483.
KotlerP (1986) Megamarketing. Harvard Business Review64(March–April): 117–124.
42.
LawrenceTSuddabyRLecaB (2011) Institutional work: refocusing institutional studies of organization. Journal of Management Inquiry20(1): 52–58.
43.
LawrenceTBPhillipsN (2004) From Moby Dick to Free Willy: macro-cultural discourse and institutional entrepreneurship in emerging institutional fields. Organization11(5): 689–711.
44.
LawrenceTBSuddabyR (2006) Institutions and institutional work. In CleggSHardyCNordWLawrenceTB (éd.) Handbook of Organization Studies. London: SAGE, 215–254.
45.
LevyDScullyM (2007) The institutional entrepreneur as modern prince: the strategic face of power in contested fields. Organization Studies28(7): 971–991.
46.
LichtléM-CPlichonV (2008) Mieux comprendre la fidélité des consommateurs. Recherche et Applications en Marketing23(4): 121–141.
47.
LuschRFLaczniakGR (1987) The evolving marketing concept, competitive intensity and organizational performance. Journal of the Academy of Marketing Science15(3): 1–11.
48.
MaguireSHardyCLawrenceTB (2004) Institutional entrepreneurship in emerging fields: HIV/AIDS treatment advocacy in Canada. Academy of Management Journal47(5): 657–679.
49.
MaguireSHardyC (2009) Discourse and deinstitutionalization: the decline of DDT. Academy of Management Journal52(1): 148–178.
50.
MarchJGOlsenJ (1989) Rediscovering Institutions: The Organisational Basis of Politics. New York: Free Press.
51.
MeyerJWRowanB (1977) Institutionalized organizations: formal structure as myth and ceremony. American Journal of Sociology83(2): 340–363.
52.
MobleyMFElkinsRL (1990) Megamarketing strategies for health care services. Health Marketing Quarterly7(1–2): 13–19.
53.
MoreauCPLehmannD RMarkmanAB (2001) Entrenched knowledge structures and consumer response to new products. Journal of Marketing Research38(1): 14–29.
54.
MunirK APhillipsN (2005) The birth of the ‘Kodak Moment’: institutional entrepreneurship and the adoption of new technologies. Organization Studies26(11): 1665–1687.
55.
MunizAMJrO’GuinnTC (2001) Brand community. Journal of Consumer Research27(4): 412–432.
56.
NorthDC (1990) Institutions, Institutional Change and Economic Performance. Cambridge: Cambridge University Press.
57.
OliverC (1991) Strategic responses to institutional processes. Academy of Management Review16(1): 145–179.
58.
Ozçalgar-ToulouseNCovaB (2010) Une histoire de la CCT française: parcours et concepts clés. Recherche et Applications en Marketing25(2): 69–91.
59.
PeñalozaL (2000) The commodification of the American West: marketers’ production of cultural meanings at the trade show. Journal of Marketing64(4): 82–109.
60.
RaoH (2002) Tests tell: constitutive legitimacy and consumer acceptance in the American automobile industry; 1985–1912. In IngramPSilvermanB (éd.) The New Institutionalism in Strategic Management. Amsterdam, Oxford: JAI Press, 307–339.
61.
RaoH (2008) Market Rebels: How Activists Make or Break Radical Innovations. Princeton, NJ: Princeton University Press.
62.
RiesATroutJ (1981) Positioning, the battle for your mind. New York: Warner Books-McGraw-Hill Inc.
63.
RogersE (1995) Diffusion of Innovation. New York: The Free Press
64.
RosaJAPoracJFRunser-SpanjolJSaxonMS (1999) Sociocognitive dynamics in a product market. Journal of Marketing63(4): 64–77.
65.
RouxD (2007) La résistance du consommateur: proposition d’un cadre d’analyse. Recherche et Applications en Marketing22(4): 59–80.
66.
SandikciÖGerG (2010) Veiling in style: how does a stigmatized practice become fashionable?Journal of Consumer Research37(1): 15–36.
67.
ScarabotoDFischerE (2013) Frustrated fatshionistas: an institutional theory perspective on consumer quests for greater choice in mainstream markets. Journal of Consumer Research39(6): 1234–1257.
68.
ScottWR (1995) Institutions and Organizations. Thousand Oaks, CA: SAGE.
69.
SinghJVTuckerDJHouseRJ (1986) Organizational legitimacy and the liability of newness. Administrative Science Quarterly31(2): 171–193.
70.
SternB (1995) Consumer myths: Frye’s taxonomy and the structural analysis of consumption text. Journal of Consumer Research22: 165–185.
71.
SuchmanMC (1995) Managing legitimacy: strategic and institutional approaches. Academy of Management Review20(3): 571–610.
72.
UrienBNaccacheP (2005) Du temps GMT au temps BMT: une interprétation de l’échec de l’Internet Time au regard de l’épistémologie réaliste critique. Revue Sciences de Gestion49: 149–169.
73.
VarmanRCostaJA (2008) Embedded markets, communities, and the invisible hand of social norms. Journal of Macromarketing28(2): 141–156.
74.
VergneJP (2012) Stigmatized categories and public disapproval of organizations: a mixed-methods study of the global arms industry, 1996–2007. Academy of Management Journal55(5): 1027–1052.
75.
WoolgarSCoopmansCNeylandD (2009) Does STS mean business?Organization16(1): 5–30.
76.
ZeithamlCPZeithamlVA (1984) Environmental management: revising the marketing perspective. Journal of Marketing48(2): 46–53.
77.
ZelizerV (1979) Morals and markets: the development of life insurance in the United States. New York: Columbia University Press.
78.
ZietsmaCLawrenceTB (2010) Institutional work in the transformation of an organizational field: the interplay of boundary work and practice work. Administrative Science Quarterly55(2): 189–221.
79.
ZuckerLG (1977) The role of institutionalization in culture persistence. American Sociological Review42(5): 726–743.
80.
ZukinSDiMaggioP (1990) Introduction. In ZukinSDiMaggioP (éd.) Structure of Capital: the Social Organization of the Economy. Cambridge: Cambridge University Press, 1–36.
