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Articles (159)

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1-10 of 159 results for luxury branding

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Select article: Consumer Advocacy for Luxury Brands

Retricted access

Research article

First published 2018-8

Consumer Advocacy for Luxury Brands

Anwar Sadat Shimul, Ian Phau

Australasian Marketing Journal

Select article: Image of Luxury Brands

Open access

Research article

First published 2016-4

Image of Luxury Brands

Mónica Díaz-Bustamante, Sonia Carcelén, María Puelles

Sage Open

Select article: Understanding consumer perceptions of luxury brands

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Research article

First published 2020-9

Understanding consumer perceptions of luxury brands

Jenni Romaniuk, Ava Huang

International Journal of Market Research

Select article: Indian Consumers’ Assessment of ‘Luxuriousness’: A Comparison of Indian and Western Luxury Brands

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Research article

First published 2020-1

Indian Consumers’ Assessment of ‘Luxuriousness’: A Comparison of Indian and Western Luxury Brands

Sangeeta Devanathan

IIM Kozhikode Society & Management Review

Select article: Slogans With Negations’ Effect on Sustainable Luxury Brand

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Research article

First published 2021

Slogans With Negations’ Effect on Sustainable Luxury Brand

Felix Septianto, Joya Kemper, Gavin Northey

Australasian Marketing Journal

Select article: The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

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Research article

First published 2014-10

The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

Kyunghwa Chung, Chorong Youn, Yuri Lee

Clothing and Textiles Research Journal

Select article: Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

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Research article

First published 2019-2

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

Select article: Why Do Consumers Buy Counterfeit Luxury Brands?

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Research article

First published 2009-4

Why Do Consumers Buy Counterfeit Luxury Brands?

Keith Wilcox, Hyeong Min Kim, Sankar Sen

Journal of Marketing Research

Select article: Exploring managerial perspectives in TikTok adoption for luxury hotel brand communication

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Research article

First published 2025-10

Exploring managerial perspectives in TikTok adoption for luxury hotel brand communication

Ka Leong Chong

Tourism and Hospitality Research

Select article: The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands

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Research article

First published 2021-11

The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands

Holly Cooper, Bill Merrilees, Dale Miller

Australasian Marketing Journal

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