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Retricted access

Research article

First published 2008-02

Tourist Loyalty to Tour Operator: Effects of Price Promotions and Tourist Effort

Sara Campo, María J. Yagüe

Journal of Travel Research

Open access

Research article

First published 2020-7

Health Promoting Hospital: A Practical Strategy to Improve Patient Loyalty in Public Sector

Minarni Wartiningsih, Stefanus Supriyanto, Sri Widati [...]

Journal of Public Health Research

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Research article

First published 2012-3

Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions

Melanie Felgate, Andrew Fearne, Salvatore DiFalco [...]

International Journal of Market Research

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Research article

First published 2019-11

Spillover Effects of Status Demotion on Customer Reactions to Loyalty Reward Promotions: The Role of Need for Status and Exclusivity

YooHee Hwang, Anna S. Mattila

Journal of Travel Research

Retricted access

Research article

First published 2013-9

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

Yuping Liu-Thompkins, Leona Tam

Journal of Marketing

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Research article

First published 2005-11

Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

Harald J. Van Heerde, Tammo H.A. Bijmolt

Journal of Marketing Research

Open access

Research article

First published 2025-4

Loyalty of Public Library Users in Indonesia Using the Net Promoter Score (NPS) Metrics: A Case Study of Drive-through Services During the COVID-19 Pandemic

Dyah Puspitasari Srirahayu, M. K. Yanti Idaya Aspura, Dessy Harisanty [...]

Sage Open

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Research article

First published 2009-10

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

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Research article

First published 2017-11

Buying Brands at Both Regular Price and on Promotion over Time

John Scriven, Maria Clemente, John Dawes [...]

Australasian Marketing Journal

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Research article

First published 2012-2

The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior

Jie Zhang, Els Breugelmans

Journal of Marketing Research

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