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Retricted access

Research article

First published 2002-5

Designing Loyalty-Building Programs for Packaged Goods Brands

Michelle L. Roehm, Ellen Bolman Pullins, Harper A. Roehm

Journal of Marketing Research

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Research article

First published 2015-8

What do Customers Get and Give in Return for Loyalty Program Membership?

Jing Theng So, Tracey Danaher, Samir Gupta

Australasian Marketing Journal

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Research article

First published 2018-7

Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types

YooHee Hwang, Anna S. Mattila

Journal of Travel Research

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Research article

First published 2025-9-02

Paying with points versus delaying redemption: How payment methods shape satisfaction and return intentions

Laura Boman

International Journal of Market Research

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Research article

First published 2014-2

The Affordable Care Act on Loyalty Programs for Federal Beneficiaries

Justin J. Piacentino, Karl G. Williams

Journal of Pharmacy Practice

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Other

First published 2004-02

Can Tourism Providers Buy their Customers’ Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty

Duarte B. Morais, Michael J. Dorsch, Sheila J. Backman

Journal of Travel Research

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Research article

First published 2009-5

Does Customer Demotion Jeopardize Loyalty?

Tillmann Wagner, Thorsten Hennig-Thurau, Thomas Rudolph

Journal of Marketing

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Research article

First published 2008-11

How Relationship Age Moderates Loyalty Formation

Maria Antonietta Raimondo, Gaetano "Nino" Miceli, Michele Costabile

Journal of Service Research

Open access

Research article

First published 2024-10

Satisfaction and Trust Should First Be Nested in Commitment Before Affecting Loyalty in the Use of Mobile Shopping Applications

Sumiyana Sumiyana, Erna Fitri Komariyah

Sage Open

Retricted access

Research article

First published 2012-2

The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior

Jie Zhang, Els Breugelmans

Journal of Marketing Research

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