Sage Journals: Discover world-class research

Retricted access

Research article

First published 2021-6

Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty

Suha Fouad Salem, Sharif Omar Salem

Global Business Review

Retricted access

Research article

First published 2009-1

Competing Loyalty Programs: Impact of Market Saturation,Market Share,and Category Expandability

Yuping Liu, Rong Yang

Journal of Marketing

Retricted access

Research article

First published 2015-9

Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

Joshua T. Beck, Kelly Chapman, Robert W. Palmatier

Journal of International Marketing

Retricted access

Review article

First published 2013-6

Perceptual Market Orientation Gap and Its Impact on Relationship Quality and Patient Loyalty

Jin-An Huang, Rhay-Hung Weng, Chi-Shiun Lai [...]

Evaluation & the Health Professions

Retricted access

Research article

First published 2003-01

Loyalty marketing and frequent flyer programmes: Attitudes and attributes of corporate travellers

Randall Whyte

Journal of Vacation Marketing

Retricted access

Research article

First published 2026-2

Political relationship marketing and loyalty intentions of voters: Empirical study of the major political parties in Ghana

Bernard Tutu-Boahene, Daniel Opoku, Michael Nana Amoakoh

The British Journal of Politics and International Relations

Retricted access

Research article

First published 2020-4

The relationship between market orientation,customer loyalty and business performance: A sample from the Western Europe hotel industry

Carlos Alberto Fernandes Sampaio, José Manuel Hernández Mogollón, Ricardo José de Ascensão Gouveia Rodrigues

Tourism and Hospitality Research

Open access

Research article

First published 2023-4

The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices

Rand Al-Dmour, Ola H. Alkhatib, Hani Al-Dmour [...]

Sage Open

Retricted access

Research article

First published 2020-6

The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores

Johan Hagberg, Hans Kjellberg, Franck Cochoy

Journal of Macromarketing

Retricted access

Research article

First published 2022

Understanding the Role of Social Media Users’ Self-Presentation on Social Media Marketing and Brand Loyalty Relationship

Balgopal Singh

Vision: The Journal of Business Perspective

Search results