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Articles (69)

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1-10 of 69 results for low involvement brands

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Select article: Throwaway History

Retricted access

Research article

First published 2015-9

Throwaway History

Michael Heller, Aidan Kelly

Journal of Macromarketing

Select article: Chikki in a New Avatar—Will There be Demand?

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Case report

First published 2019-12

Chikki in a New Avatar—Will There be Demand?

Sheenu Jain, Swati Soni

FIIB Business Review

Select article: The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement

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Research article

First published 2008-02

The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement

Verolien Cauberghe, Patrick De Pelsmacker

Cyberpsychology,Behavior,and Social Networking

Select article: Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

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Research article

First published 1986-2

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

C. Whan Park, S. Mark Young

Journal of Marketing Research

Select article: Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit

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Research article

First published 1988-06

Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit

Sharon E. Beatty, Lynn R. Kahle

Journal of the Academy of Marketing Science

Select article: Audience Response to Brand Journalism

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Research article

First published 2013-12

Audience Response to Brand Journalism

James T. Cole, Jennifer D. Greer

Journalism & Mass Communication Quarterly

Select article: Effects of Loyalty Programs on Value Perception,Program Loyalty,and Brand Loyalty

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Other

First published 2003-07

Effects of Loyalty Programs on Value Perception,Program Loyalty,and Brand Loyalty

Youjae Yi, Hoseong Jeon

Journal of the Academy of Marketing Science

Select article: Limited Choice Sets,Local Price Response,and Implied Measures of Price Competition

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Research article

First published 1996-5

Limited Choice Sets,Local Price Response,and Implied Measures of Price Competition

Bart J. Bronnenberg, Wilfried R. Vanhonacker

Journal of Marketing Research

Select article: The Influence of Involvement and Product Class Quality on Consumer Choice Sets

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Research article

First published 1989-06

The Influence of Involvement and Product Class Quality on Consumer Choice Sets

Joseph J. Belonax, Rajshekhar G. Javalgi

Journal of the Academy of Marketing Science

Select article: Using Decoy Effects to Influence an Online Brand Choice: The Role of Price–Quality Trade-Offs

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Research article

First published 2011-04

Using Decoy Effects to Influence an Online Brand Choice: The Role of Price–Quality Trade-Offs

Huei-Chen Hsu, Wen-Liang Liu

Cyberpsychology,Behavior,and Social Networking

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