The theory of reasoned action and the low-involvement
hierarchy model were tested using cross-lagged panel
correlation. It was proposed that the low-involvement
hierarchy model would more accurately reflect the
behavior of low-brand-committed individuals and that the
theory of reasoned action would more accurately reflect
the behavior of high-brand-committed individuals.
Although the findings did not completely support these
hypotheses, the general thrusts of the hypotheses appear
to be supported. Additionally, behavior was hypothesized
and shown to influence habit for all individuals.
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