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Research article

First published 2025-2

A blind spot in AI-powered logo makers: visual design principles

Renato Antonio Bertão, Myeong-Heum Yeoun, Jaewoo Joo

Visual Communication

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Research article

First published 2019-2

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Jonathan Luffarelli, Antonios Stamatogiannakis, Haiyang Yang

Journal of Marketing Research

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Research article

First published 2022-11

Systematic creation of a city’s visual communication: logo design based on the phoenix flower in Tainan City,Taiwan

Wang Po Hsun, Gu Jie

Visual Communication

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Research article

First published 2014-9

Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design

Aparna Sundar, Theodore J. Noseworthy

Journal of Marketing

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Research article

First published 1989-8

Designing Logo-like Environments for Young Children: The Interaction between Theory and Practice

Rina Cohen, Esther Geva

Journal of Educational Computing Research

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Research article

First published 2025

Research on automatic identification and analysis of brand LOGO design based on computer vision and image processing

Rong Zheng

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2024-9

Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands

Zack P. Pedersen, Antonio S. Williams, Kevin K. Byon

Sport Marketing Quarterly

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Research article

First published 2019-10

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood

Journal of Marketing Research

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Research article

First published 1994-10

Benefits of Teaching Design Skills before Teaching Logo Computer Programming: Evidence for Syntax-Independent Learning

Anne Louise Fay, Richard E. Mayer

Journal of Educational Computing Research

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Research article

First published 2014-4

This Logo Moves Me: Dynamic Imagery from Static Images

Luca Cian, Aradhna Krishna, Ryan S. Elder

Journal of Marketing Research

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