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Research article

First published 2021-5

An Empirical Analysis of Location-Based Mobile Advertising—Determinants,Success Factors,and Moderating Effects

Oliver T. Kurtz, Bernd W. Wirtz, Paul F. Langer

Journal of Interactive Marketing

Open access

Research article

First published 2025-5

Does Location Familiarity Increase Response to Mobile Ads?

Dominik Molitor, Peter Pal Zubcsek, Martin Spann [...]

Journal of Interactive Marketing

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Research article

First published 2017-7

Predicting Mobile Advertising Response Using Consumer Colocation Networks

Peter Pal Zubcsek, Zsolt Katona, Miklos Sarvary

Journal of Marketing

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Research article

First published 2025-12

Mapping Spatial Heterogeneity in Retail Advertising Effectiveness

Bowen Luo, Bhoomija Ranjan

Journal of Marketing Research

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Research article

First published 2010-9

Privacy Issues and User Attitudes towards Targeted Advertising: A Focus Group Study

Harry Zhang, Claudia Guerrero, David Wheatley [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2024-10

The impact of retro imagery on historic travel intentions

Aaron J. Schibik, Peggy O. Shields, Timothy J. Schibik

Journal of Vacation Marketing

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Research article

First published 2023-08

Mobile advertisement campaigns for boosting in‐store visits: A design framework and case study

Kimia Keshanian, Narayan Ramasubbu, Kaushik Dutta

Production and Operations Management

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Research article

First published 2005-02

Is Thirty the New Sixty? Dating,Age and Gender in a Postmodern,Consumer Society

Elizabeth Jagger

Sociology

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Research article

First published 2022-4

Gazing at the Gazers: An Investigation of Travel Advertisement Modality Interference

Tong Zhao, IpKin Anthony Wong, Pan Tong [...]

Journal of Travel Research

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Research article

First published 2020-12

Producing ‘luxury’ housing: Developers’ strategies and housing advertisements in Hong Kong (1961–2011)

Wing Yee Kimburley Choi, Annie HN Chan, Anita KW Chan

Urban Studies

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