You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (295)

Journals (0)

1-10 of 295 results for local consumer culture

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Global Versus Local Consumer Culture: Theory,Measurement,and Future Research Directions

Retricted access

Research article

First published 2019-3

Global Versus Local Consumer Culture: Theory,Measurement,and Future Research Directions

Jan-Benedict E.M. Steenkamp

Journal of International Marketing

Select article: Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

Retricted access

Research article

First published 2012-3

Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

Stanford A. Westjohn, Nitish Singh, Peter Magnusson

Journal of International Marketing

Select article: The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning

Retricted access

Research article

First published 2016-6

The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning

Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson [...]

Journal of International Marketing

Select article: Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Open access

Research article

First published 2024-12

Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Onur Osmanoglu, Ayşegül Özsomer, Gunes Biliciler

Journal of International Marketing

Select article: A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products

Retricted access

Research article

First published 2010-11

A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products

Jan-Benedict E.M. Steenkamp, Martijn G. de Jong

Journal of Marketing

Select article: Remembering summer in the city: Production and consumption of yanqishui in twentieth-century Shanghai

Retricted access

Research article

First published 2023-5

Remembering summer in the city: Production and consumption of yanqishui in twentieth-century Shanghai

Liang Yao

Journal of Consumer Culture

Select article: Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

Retricted access

Research article

First published 2020-2

Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

Manish Das, Debarshi Mukherjee

Management and Labour Studies

Select article: Culturally Polite Communication: Enhancing the Effectiveness of the Localization Strategy

Retricted access

Research article

First published 2020-1

Culturally Polite Communication: Enhancing the Effectiveness of the Localization Strategy

Dongmei Li, Robert Kreuzbauer, Chi-yue Chiu [...]

Journal of Cross-Cultural Psychology

Select article: Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

Retricted access

Research article

First published 2019-9

Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

Xiaoling Guo, Martin Heinberg, Shaoming Zou

Journal of International Marketing

Select article: Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Retricted access

Research article

First published 2015-3

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Yuliya Strizhakova, Robin A. Coulter

Journal of International Marketing

1
2
3
•••
30
10 / page

Article type

Publication date

Subjects

Access