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Articles (38)

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1-10 of 38 results for local brand preference

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Select article: Consumer Ethnocentrism,Country Image and Local Brand Preference: The Case of the Colombian Textile,Apparel and Leather Industry

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Research article

First published 2017-10

Consumer Ethnocentrism,Country Image and Local Brand Preference: The Case of the Colombian Textile,Apparel and Leather Industry

Santiago Correa, Ana-Maria Parente-Laverde

Global Business Review

Select article: How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

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Research article

First published 2016-12

How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

Vasileios Davvetas, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity

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Research article

First published 2021-4

Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity

Sharon Ng, Ali Faraji-Rad, Rajeev Batra

Journal of Marketing Research

Select article: An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

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Research article

First published 2015-3

An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

Yi Xie, Rajeev Batra, Siqing Peng

Journal of International Marketing

Select article: The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

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Research article

First published 2023-3

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

Miao Hu, Jie Chen, Dana L. Alden [...]

Journal of International Marketing

Select article: Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

Open access

Research article

First published 2021-3

Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

Hao Liu, Klaus Schoefer, Fernando Fastoso [...]

Journal of International Marketing

Select article: Lit Up or Dimmed Down? Why,When,and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

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Research article

First published 2020-9

Lit Up or Dimmed Down? Why,When,and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

Vasileios Davvetas, Adamantios Diamantopoulos, Lucy Liu

Journal of International Marketing

Select article: Consumer Animosity,Country of Origin,and Foreign Entry-Mode Choice: A Cross-Country Investigation

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Research article

First published 2014-3

Consumer Animosity,Country of Origin,and Foreign Entry-Mode Choice: A Cross-Country Investigation

Cher-Min Fong, Chun-Ling Lee, Yunzhou Du

Journal of International Marketing

Select article: Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica

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Research article

First published 2020-6

Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica

Regina Jihea Ahn, Michelle R. Nelson, Gail M. Ferguson

News Research Journal

Select article: Revisiting Consumer Ethnocentrism: Review,Reconceptualization,and Empirical Testing

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Research article

First published 2015-9

Revisiting Consumer Ethnocentrism: Review,Reconceptualization,and Empirical Testing

Nikoletta-Theofania Siamagka, George Balabanis

Journal of International Marketing

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