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Retricted access

Review article

First published 2007-09

Research on Marketing Ethics: A Systematic Review of the Literature

Alexander Nill, John A. Schibrowsky

Journal of Macromarketing

Open access

Review article

First published 2021-1

Stock Market Liquidity: A Literature Review

Priyanka Naik, Y. V. Reddy

Sage Open

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Research article

First published 2022-10

Efficient Spread Betting Markets: A Literature Review

Jonas Vandenbruaene, Marc De Ceuster, Jan Annaert

Journal of Sports Economics

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Research article

First published 2020-12

An overview of systematic literature reviews in social media marketing

Jennifer Rowley, Brendan James Keegan

Journal of Information Science

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Research article

First published 2011-2

Social network market: Storytelling on a Web 2.0 original literature site

Elaine Jing Zhao

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2024-11

Co-creation of Value and Social Marketing: Systematic Literature Review and Future Research Agenda

Vitor Azzari, Emerson Wagner Mainardes, Silveli Cristo-Andrade [...]

Journal of Creating Value

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Research article

First published 2010-10

Utilising the Medical Literature for Market Research: Finding New Approaches to Marketing Substance Abuse Treatment Clinics

Catherine Harrington, Nile M. Khanfar, David Ryan Bond [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2025-4

Navigating an Academic Career in Marketized Universities: Mapping the International Literature

Taísa Oliveira, Cosmin Nada, António Magalhães

Review of Educational Research

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Research article

First published 2025-7

Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA

Mamta S. Solanki, Joby Thomas

Journal of Creative Communications

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Research article

First published 2019-9

Why and How Commercial Marketing Should Promote Sufficient Consumption: A Systematic Literature Review

Maike Gossen, Florence Ziesemer, Ulf Schrader

Journal of Macromarketing

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