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Articles (176)

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1-10 of 176 results for level of brand value

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Select article: Global Customer Engagement

Retricted access

Research article

First published 2018-3

Global Customer Engagement

Shaphali Gupta, Anita Pansari, V. Kumar

Journal of International Marketing

Select article: Building Brand Relationships Through Value for Money- An Indian Perspective

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Research article

First published 2004-7

Building Brand Relationships Through Value for Money- An Indian Perspective

B.S. Mann, Raghbir Singh

Metamorphosis: A Journal of Management Research

Select article: The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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Research article

First published 2001-4

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook

Journal of Marketing

Select article: Sustainable Customer Retention: A Study on Social Media Marketing Activities,Brand Equity and Smartphone Purchase Intention among Generation Y

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Research article

First published 2022

Sustainable Customer Retention: A Study on Social Media Marketing Activities,Brand Equity and Smartphone Purchase Intention among Generation Y

Noorshella Binti Che Nawi, Abdullah Al Mamun, Naeem Hayat [...]

Vision: The Journal of Business Perspective

Select article: Where,When,and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study

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Research article

First published 2022-7

Where,When,and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study

Shawn Pope, Jimi Kim

Business & Society

Select article: Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Select article: Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

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Research article

First published 2015-3

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Yuliya Strizhakova, Robin A. Coulter

Journal of International Marketing

Select article: A Conjoint Approach for Consumer- and Firm-Level Brand Valuation

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Research article

First published 2009-12

A Conjoint Approach for Consumer- and Firm-Level Brand Valuation

Madiha Ferjani, Kamel Jedidi, Sharan Jagpal

Journal of Marketing Research

Select article: Brand Attachment,Tour Leader Attachment,and Behavioral Intentions of Tourists

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Research article

First published 2018-3

Brand Attachment,Tour Leader Attachment,and Behavioral Intentions of Tourists

Chang-Hua Yen, Chien-Yu Chen, Jui-Chang Cheng [...]

Journal of Hospitality & Tourism Research

Select article: Customer participation in firm-initiated activities via social media: Understanding the role of experiential value

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Research article

First published 2021-5

Customer participation in firm-initiated activities via social media: Understanding the role of experiential value

Sara Quach, Wei Shao, Mitchell Ross [...]

Australasian Marketing Journal

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