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Select article: Implementing the “Marketing You” Project in Large Sections of Principles of Marketing

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Research article

First published 2004-08

Implementing the “Marketing You” Project in Large Sections of Principles of Marketing

Karen H. Smith

Journal of Marketing Education

Select article: Product Diversification and Market Value of Large International Firms: A Macroenvironmental Perspective

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Research article

First published 2014-12

Product Diversification and Market Value of Large International Firms: A Macroenvironmental Perspective

Tianjiao Qiu

Journal of International Marketing

Select article: The International Large-Scale Assessment market: Understanding its emergence and rationales

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Research article

First published 2025-2-17

The International Large-Scale Assessment market: Understanding its emergence and rationales

Addey Camilla

Policy Futures in Education

Select article: Large-Scale Simulation in Marketing Education

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Research article

First published 1993-08

Large-Scale Simulation in Marketing Education

Frank Alpert

Journal of Marketing Education

Select article: The Multimedia Journalist in Large-Market Television Newsrooms

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Research article

First published 2014-9

The Multimedia Journalist in Large-Market Television Newsrooms

Simon Perez, Mike Cremedas

Electronic News

Select article: Student Attitudes toward Marketing Mix Activities in the Large Class Environment

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Research article

First published 1992-12

Student Attitudes toward Marketing Mix Activities in the Large Class Environment

Daniel D. Butler, J. Ford Lauimer

Journal of Marketing Education

Select article: Including Investment Risk in Large-Scale Power-Market Models

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Research article

First published 2003-9

Including Investment Risk in Large-Scale Power-Market Models

Jacob Lemming, Peter Meibom

Energy & Environment

Select article: Consumer Differences across Large and Small Market Teams in the National Professional Soccer League

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Research article

First published 2003-6

Consumer Differences across Large and Small Market Teams in the National Professional Soccer League

Matthew J. Robinson, Timothy D. DeSchriver

Sport Marketing Quarterly

Select article: #BREAKING local news: Twitter use in a large media market

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Research article

First published 2023-3

#BREAKING local news: Twitter use in a large media market

Frank M. Russell, Miguel Hernandez, Korryn Sanchez

News Research Journal

Select article: The Marketing Trade Show: A New Method for Incorporating Student Projects into Large Classes

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Research article

First published 1998-12

The Marketing Trade Show: A New Method for Incorporating Student Projects into Large Classes

Kimberly A. Taylor

Journal of Marketing Education

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