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Abstract

In comparison to major sports leagues, there is a large variation in market size within minor league sports. The purpose of this study was to determine if the variation in market size across minor league teams resulted in differences for selected consumer characteristics. The consumer characteristics examined were demographic composition, spectator loyalty/affiliation, and market competition. Spectator data were collected from two teams in the National Professional Soccer League (NPSL), a minor indoor soccer league. Statistical results revealed significant differences between consumers of large and small market franchises. Small market spectators were more likely to purchase season tickets and attended a greater number of games in both the current and previous seasons. With respect to demographic characteristics, there were significant differences in age and income between consumers in the two markets. There was also a statistically significant difference between spectator groups regarding their attendance of other sporting events.

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Consumer Differences across Large and Small Market Teams in the National Professional Soccer League

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