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Articles (54)

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1-10 of 54 results for journalistic branding

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Select article: Role conflicts in brand journalism: Amid organizational goals,audience demands,and journalistic values

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Research article

First published 2026-2

Role conflicts in brand journalism: Amid organizational goals,audience demands,and journalistic values

Benno Viererbl, Thomas Koch

Journalism

Select article: How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication

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Research article

First published 2023-4

How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication

Thomas Koch, Benno Viererbl, Charlotte Schulz-Knappe

Journalism

Select article: Making the most of Twitter: How technological affordances influence Swedish journalists’ self-branding

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Research article

First published 2020-5

Making the most of Twitter: How technological affordances influence Swedish journalists’ self-branding

Ulrika Hedman

Journalism

Select article: A Personalized Self-image: Gender and Branding Practices Among Journalists

Open access

Research article

First published 2019-7

A Personalized Self-image: Gender and Branding Practices Among Journalists

Logan Molyneux

Social Media + Society

Select article: What journalists retweet: Opinion,humor,and brand development on Twitter

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Research article

First published 2015-10

What journalists retweet: Opinion,humor,and brand development on Twitter

Logan Molyneux

Journalism

Select article: ‘Organizational,professional,personal’: An exploratory study of political journalists and their hybrid brand on Twitter

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Research article

First published 2017-1

‘Organizational,professional,personal’: An exploratory study of political journalists and their hybrid brand on Twitter

Svenja Ottovordemgentschenfelde

Journalism

Select article: Media work,identity,and the motivations that shape branding practices among journalists: An explanatory framework

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Research article

First published 2019-4

Media work,identity,and the motivations that shape branding practices among journalists: An explanatory framework

Logan Molyneux, Seth C Lewis, Avery E Holton

New Media & Society

Select article: Is it about the brand or about journalism? A content analysis of brand journalism publications

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Research article

First published 2025

Is it about the brand or about journalism? A content analysis of brand journalism publications

Benno Viererbl, Thomas Koch

Journalism

Select article: Political journalists’ corporate and personal identities on Twitter profile pages: A comparative analysis in four Westminster democracies

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Research article

First published 2018-4

Political journalists’ corporate and personal identities on Twitter profile pages: A comparative analysis in four Westminster democracies

Folker Hanusch

New Media & Society

Select article: How source-level and message-level factors influence journalists’ social media visibility during a public health crisis

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Research article

First published 2022-12

How source-level and message-level factors influence journalists’ social media visibility during a public health crisis

Xinzhi Zhang, Rui Zhu

Journalism

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