Sage Journals: Discover world-class research

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Research article

First published 2023-3

Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

Sung Wook (Sean) Son, Antonio Williams

Sport Marketing Quarterly

Open access

Research article

First published 2019-04-25

Fans’ responses to the National Basketball Association’s (NBA) pilot jersey sponsorship program: An experimental approach

Dae Hee Kwak, Sean Pradhan

Journal of Sports Analytics

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Research article

First published 2026

Making an Impression: An Eye-Tracking Investigation of Jersey Sponsorships in Major League Baseball

Kelsey Slater, Savannah Green

Sport Marketing Quarterly

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Research article

First published 2022-9

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

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Research article

First published 2023-3

Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships

Jonathan A. Jensen, Brian R. Walkup, Adrien Bouchet

Sport Marketing Quarterly

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Research article

First published 1984-06

Entry into Retirement Communities

Gordon F. Streib, W. Edward Folts, Anthony J. LaGreca

Research on Aging

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Research article

First published 2005-1

Validation of Enhanced Integrated Climatic Model Predictions with New Jersey Seasonal Monitoring Data

Zubair Ahmed, Ivana Marukic, Sameh Zaghloul [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2004-7

Tobacco Industry Direct Marketing after the Master Settlement Agreement

M. Jane Lewis, Spiro G. Yulis, Cristine Delnevo [...]

Health Promotion Practice

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