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1-10 of 122 results for introductory marketing

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Select article: Marketing Educators' Views Regarding the Introductory Marketing Course

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Research article

First published 1989-12

Marketing Educators' Views Regarding the Introductory Marketing Course

Carl D. McDaniel, Charles W. Lamb, Glen R. Jarboe

Journal of Marketing Education

Select article: Bringing Reality to the Introductory Marketing Student

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Research article

First published 1985-12

Bringing Reality to the Introductory Marketing Student

John W. Henke

Journal of Marketing Education

Select article: The Introductory Psychology Textbook Market: Perceptions of Authors and Editors

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Research article

First published 1989-4

The Introductory Psychology Textbook Market: Perceptions of Authors and Editors

Richard A. Griggs, Sherri L. Jackson

Teaching of Psychology

Select article: Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses

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Research article

First published 2008-04

Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses

Lisa D. Spiller, Carol Scovotti

Journal of Marketing Education

Select article: The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses

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Research article

First published 2002-08

The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses

Barry Berman, Alex P. Sharland

Journal of Marketing Education

Select article: The Use of Computer-Based Marketing Cases in Introductory and Advanced Marketing Management Courses

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Research article

First published 1983-08

The Use of Computer-Based Marketing Cases in Introductory and Advanced Marketing Management Courses

John T. Mentzer, James E. Cox, H. Lee Meadow

Journal of Marketing Education

Select article: From the Student Perspective: Why Enroll in an Introductory Marketing Course?

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Research article

First published 1997-04

From the Student Perspective: Why Enroll in an Introductory Marketing Course?

Biljana Juric, Sarah Todd, James Henry

Journal of Marketing Education

Select article: Attitudinal Differences between Graduate and Undergraduate Students in Introductory Marketing Classes

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Research article

First published 1986-03

Attitudinal Differences between Graduate and Undergraduate Students in Introductory Marketing Classes

Laurence Jacobs, Reginald Worthley

Journal of Marketing Education

Select article: Class Size Impact Upon Student Learning and Attitudes in the Introductory Marketing Course

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Research article

First published 1985-04

Class Size Impact Upon Student Learning and Attitudes in the Introductory Marketing Course

Dennis Guseman

Journal of Marketing Education

Select article: The Impact of Computerized Test Banks as a Study Aid in an Introductory Marketing Course

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Research article

First published 1986-07

The Impact of Computerized Test Banks as a Study Aid in an Introductory Marketing Course

Linda J. Morris, C. Randall Byers

Journal of Management Education

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