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1-3 of 3 results for introductory advertising class

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Select article: Enhancing Student Engagement and Learning Outcomes Through Strategic Use of Guest Speakers in Advertising Education

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Research article

First published 2025-5

Enhancing Student Engagement and Learning Outcomes Through Strategic Use of Guest Speakers in Advertising Education

Mengyan Ma

Journal of Advertising Education

Select article: Guidelines For Effectively Teaching Large Introductory Marketing Courses Using Multi-Media

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First published 1981-10

Guidelines For Effectively Teaching Large Introductory Marketing Courses Using Multi-Media

John H. Murphy

Journal of Marketing Education

Select article: Preparing the New Professoriate: What Courses Should They Be Ready to Teach?

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First published 2008-7

Preparing the New Professoriate: What Courses Should They Be Ready to Teach?

Jessica G. Irons, William Buskist

Teaching of Psychology

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