This paper presents ten recommendations for effectively teaching large classes of introductory marketing and advertising using a multi-media format. In addition, the author discusses the philosophy of using the approach and comments on the past success of the format.
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References
1.
Cunningham, William H., Edward W. Cundiff, and John H. Murphy (1976), "The Relative Acceptability of the Multi-Media Teaching Format," Journal of Experimental Education45 (Fall), 46-51.
2.
Hall, C.S. and Garner Lindzey (1970), Theories of Personality, New York: John Wiley & Sons.
