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First published 2009-03

Branding in the post-internet era

George Christodoulides

Marketing Theory

Retricted access

Research article

First published 2014-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2013-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2018-10

Branding Internet sovereignty: Digital media and the Chinese–Russian cyberalliance

Stanislav Budnitsky, Lianrui Jia

European Journal of Cultural Studies

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Research article

First published 2023-2

Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity

Valentín Gallart-Camahort, Luis Callarisa Fiol, Javier Sánchez García

Vision: The Journal of Business Perspective

Open access

Research article

First published 2025

Stop calling the Web the Internet: CERN’s tactics to fight ‘brand confusion’ in the mid-1990s

Deborah Barcella, Eleonora Benecchi, Martin Fomasi [...]

Convergence: The International Journal of Research into New Media Technologies

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Other

First published 2010-03

The role of internet technology and social branding in improving the mental health and wellbeing of young people

Jonathan Nicholas

Perspectives in Public Health

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Research article

First published 2011-8

Relationships among Brand Identity,Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time ☆

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

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Research article

First published 1999-07

Tourism destination brands and electronic commerce: Towards synergy?

A. P. Williams, A. J. Palmer

Journal of Vacation Marketing

Retricted access

Research article

First published 2020-3

Global Brand Building and Management in the Digital Age

Jan-Benedict E.M. Steenkamp

Journal of International Marketing

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