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Research article

First published 2014-9

Inconsistencies in International Product Strategies and Performance of High-Tech Firms

Lee Li, Gongming Qian, Zhengming Qian

Journal of International Marketing

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Research article

First published 1995-03

Performance Implications of International Product Strategies and the Integration of Marketing Activities

Claudio Carpano, James J. Chrisman

Journal of International Marketing

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Research article

First published 1992-04

Using Product Positioning Strategies to Establish National Images: An Exercise Using Current International Events in the Marketing Classrom

Luther (Trey) Denton

Journal of Marketing Education

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Research article

First published 1999-06

Executive Insights: The Harmonization of Product Country Marking Statutes—Strategic Implications for International Marketers

Irvine Clarke, Margaret Owens, John B. Ford

Journal of International Marketing

Free access

Research article

First published 2013-5

Recent developments in International Organization for Standardization geometrical product specification standards and strategic plans for future work

Henrik S Nielsen

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2014-4

Resource Longevity and the ‘Pull’ of Existing Organizational Paths: Strategic Adjustment and Response by UK Producers to a New International Division of Labour in the Ceramic Tableware Sector

Neil J. Lambert

Competition & Change

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Research article

First published 1970-1

A Comparison of Japanese and U.S. Attitudes toward Foreign Products

Akira Nagashima

Journal of Marketing

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Research article

First published 1994-04

A Mid-Range Theory of the Interactive Effects of International and Product Diversification on Innovation and Performance

Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland

Journal of Management

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Research article

First published 2009-12

Export Product Strategy Fit and Performance: An Empirical Investigation

Magnus Hultman, Matthew J. Robson, Constantine S. Katsikeas

Journal of International Marketing

Open access

Research article

First published 2025-3

Netflix’s high-end global telefantasy: Conspicuous and virtual localism

Andrew Lynch, César Albarrán-Torres

Critical Studies in Television: The International Journal of Television Studies

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