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Research article

First published 2018-3

International Market Entry Strategies: Relational,Digital,and Hybrid Approaches

George F. Watson, Scott Weaven, Helen Perkins [...]

Journal of International Marketing

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Research article

First published 2005-10

International Marketing Strategies in India: An Application of Mixed Method Investigation

Prathap Oburai, Michael J Baker

Vikalpa: The Journal for Decision Makers

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Research article

First published 2024-12

Marketing Capabilities,Strategy,and Performance in International Small- and Medium-Sized Enterprises

Hsing-Hua Stella Chang, Gary Knight, Cher-Min Fong

Journal of International Marketing

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Research article

First published 1973-4

Guidelines for Developing International Marketing Strategies

Yoram Wind, Susan P. Douglas, Howard V. Perlmutter

Journal of Marketing

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Research article

First published 2019-3

International Marketing Strategy in Emerging-Market Exporting Firms

Saeed Samiee, Suthawan Chirapanda

Journal of International Marketing

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Research article

First published 1994-2

International direct marketing strategy

C. David Light, T.N. Somasundaram

Journal of Interactive Marketing

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Research article

First published 1995-03

Performance Implications of International Product Strategies and the Integration of Marketing Activities

Claudio Carpano, James J. Chrisman

Journal of International Marketing

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Research article

First published 1997-3

A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade

Dorothy A. Paun, Larry D. Compeau, Dhruv Grewal

Journal of Public Policy & Marketing

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Research article

First published 1989-1

Standardization of International Marketing Strategy: Some Research Hypotheses

Subhash C. Jain

Journal of Marketing

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Research article

First published 1993-10

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan

Journal of Marketing

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