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Articles (13)

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1-10 of 13 results for international marketing agility

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Select article: Linking SME international marketing agility to new technology adoption

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Research article

First published 2022-11

Linking SME international marketing agility to new technology adoption

Amonrat Thoumrungroje, Olimpia C Racela

International Small Business Journal: Researching Entrepreneurship

Select article: Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

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Research article

First published 2023-6

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Ayşegül Özsomer, Bernard Simonin, Timo Mandler

Journal of International Marketing

Select article: ING’s Agile Transformation—Teaching an Elephant to Race

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Research article

First published 2019-11

ING’s Agile Transformation—Teaching an Elephant to Race

Martin Calnan, Alon Rozen

Journal of Creating Value

Select article: Dilemma and innovation countermeasures of enterprise marketing under the background of big data and Internet of Things

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Research article

First published 2024-11

Dilemma and innovation countermeasures of enterprise marketing under the background of big data and Internet of Things

Kang Wang

Journal of Computational Methods in Sciences and Engineering

Select article: Assessing South Korea's Globalization Strategy and the International Competitiveness of the Seoul Metropolitan Area

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Research article

First published 1997-9

Assessing South Korea's Globalization Strategy and the International Competitiveness of the Seoul Metropolitan Area

Dennis A. Rondinelli, Gyula Vastag

Competition & Change

Select article: Capability Building in a Government Regulatory Firm (A)

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Case report

First published 2018-3

Capability Building in a Government Regulatory Firm (A)

Meenakshi Aggarwal-Gupta, Shailaja Karve

Asian Journal of Management Cases

Select article: How Can Enterprise Digital Transformation Facilitate Internationalization?

Open access

Research article

First published 2025-7

How Can Enterprise Digital Transformation Facilitate Internationalization?

Gang Li, Chunlian Zhang, Ling Hu

Sage Open

Select article: Understanding “smaller-scale” platforms: An ethnographic case study of Chinese-owned multinational infotech enterprises

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Research article

First published 2024-9

Understanding “smaller-scale” platforms: An ethnographic case study of Chinese-owned multinational infotech enterprises

Tingting Liu, Anna Cristina Pertierra

Global Media and China

Select article: An Exploratory Perspective on Morocco’s Migration Policies

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Research article

First published 2025-8

An Exploratory Perspective on Morocco’s Migration Policies

Mohamed Belamghari

Journal of Asian and African Studies

Select article: Key Information Technology and Management Issues 2010–11: An International Study

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Research article

First published 2011-9

Key Information Technology and Management Issues 2010–11: An International Study

Jerry Luftman, Hossein S Zadeh

Journal of Information Technology

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