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Articles (219)

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1-10 of 219 results for international market segmentation

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Select article: Fitting International Segmentation for Emerging Markets: Conceptual Development and Empirical Illustration

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Research article

First published 2013-6

Fitting International Segmentation for Emerging Markets: Conceptual Development and Empirical Illustration

Tobias Schlager, Peter Maas

Journal of International Marketing

Select article: Segmented Labour Markets in International Schools

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Research article

First published 2003-04

Segmented Labour Markets in International Schools

Glenn Canterford

Journal of Research in International Education

Select article: Segmentation and Positioning Analysis for International Air Travel Market

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Research article

First published 2008-1

Segmentation and Positioning Analysis for International Air Travel Market

Chieh-Hua Wen, Shan-Ching Lai, Wen-Ya Yeh

Transportation Research Record: Journal of the Transportation Research Board

Select article: Segmenting Travel Markets with the International Tourism Role (ITR) Scale

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Research article

First published 1994-07

Segmenting Travel Markets with the International Tourism Role (ITR) Scale

Chul-Min Mo, Mark E. Havitz, Dennis R. Howard

Journal of Travel Research

Select article: International Market Segmentation Based on Consumer–Product Relations

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Research article

First published 1999-2

International Market Segmentation Based on Consumer–Product Relations

Frenkel Ter Hofstede, Jan-Benedict E.M. Steenkamp, Michel Wedel

Journal of Marketing Research

Select article: International direct marketing on the internet: Do internet users form a global segment?

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Research article

First published 1996-2

International direct marketing on the internet: Do internet users form a global segment?

Raj Mehta, Rajdeep Grewal, Eugene Sivadas

Journal of Interactive Marketing

Select article: International direct marketing on the internet: Do internet users form a global segment?

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Research article

First published 1996-2

International direct marketing on the internet: Do internet users form a global segment?

Raj Mehta, Rajdeep Grewal, Eugene Sivadas

Journal of Interactive Marketing

Select article: Market Segmentation of an International Cultural-Historical Event in Italy

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Research article

First published 1998-04

Market Segmentation of an International Cultural-Historical Event in Italy

Sandro Formica, Muzaffer Uysal

Journal of Travel Research

Select article: Segmenting Markets by Travel Expenditure Patterns: The Case of International Visitors to Australia

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Research article

First published 2006-05

Segmenting Markets by Travel Expenditure Patterns: The Case of International Visitors to Australia

Christian Laesser, Geoffrey I. Crouch

Journal of Travel Research

Select article: Segmenting International Industrial Markets

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First published 1983-06

Segmenting International Industrial Markets

Newell E. Chiesl, Steven W. Lamb

Journal of the Academy of Marketing Science

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