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Research article

First published 2013-3

Effects of DMO Coordination on Destination Brand Identity

Ilenia Bregoli

Journal of Travel Research

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Brief report

First published 2019-1

Strong Brand From Consumers’ Perspective: A Cross-Cultural Study

Chenchen Li, Dongmei Li, Chi-Yue Chiu [...]

Journal of Cross-Cultural Psychology

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Research article

First published 2015-4

The Role of Internal Branding in Nonprofit Brand Management

Gordon Liu, Chris Chapleo, Wai Wai Ko [...]

Nonprofit and Voluntary Sector Quarterly

Open access

Research article

First published 2025

Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Rina Makgosa, Tshepo Maswabi

Journal of Vacation Marketing

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Research article

First published 2012-2

Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Australasian Marketing Journal

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Research article

First published 2010-3

Drivers of International E-Tail Performance: The Complexities of Orientations and Resources

Deborah A. Colton, Martin S. Roth, William O. Bearden

Journal of International Marketing

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Research article

First published 2025

Nation brand distance and trade flows: A structural gravity model approach

Huda AlBesher, Abdelmounaim Lahrech, Katariina Juusola [...]

Australian Journal of Management

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Research article

First published 2014-3

Branding of new and generic/biosimilar products: New concepts and methods (in-depth qualitative study)

Alex Kudrin

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2019-9

Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships

Andreas Eggert, Lena Steinhoff, Carina Witte

Journal of Marketing

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Research article

First published 2021-6

Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations

Mandeep Kaur Ghuman, Yadvinder Parmar, Bikram Jit Singh Mann

Global Business Review

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